Both he and Steven wore shirts with sleeves that were too long, and collars that were too big. Having made that slightly gimmicky point, they sent the two tall models to the side and began their pitch by explaining that short men were just not being adequately catered for in the clothing market.Įric revealed that some short men even had to turn to children’s clothes to find suitable shirts. They entered the tank behind two models, who were taller versions of themselves, just to demonstrate that they were not the tallest entrepreneurs in the World.
When Steven and Eric entered the Shark Tank they were looking for a $100,000 investment in exchange for 12.5% of the company.
#ANVIL SHIRTS FULL#
Although they originally set a target of $10,000 for the campaign, it was a big hit with Indiegogo backers, with over $26,000 in pre-orders generated when the campaign ended a month later.Īsh and Anvil went through more fundraising in 2016 to expand the brand to a full line of clothing, including pants and knitwear, and in 2017 Steven and Eric turned to the Shark Tank, to try to get a shark partner to help the business grow. After launching their company in 2015, the pair turned to the crowdfunding site Indiegogo in order to raise enough funds for an initial production run. Steven and Eric, at five foot six and five foot eight respectively, launched Ash and Anvil with the intention of providing shirts made specifically for the one in three men in America that stand less than five feet eight inches tall, a potential market of around 40 million men that are left in the cold when it comes to shirts made just for them. Steven and Eric have big plans for their clothing company for shorter men The phenomenon of shorter men having to pay extra for alterations to make their clothes fit perfectly even has a name, ‘The tailor tax’. In 2013 one well-known fashion blogger, who was also shorter than average, even went so far as to claim that the clothing industry hates short men when he reviewed a variety of top brand shirts and discovered that all of them were made for men of slightly over six foot tall, even the small sizes. Detroit native Steven, and Eric, who moved there in 2008 after graduating, had one other thing in common, they were both slightly shorter than the average man, and that led to their inspiration to launch the Ash and Anvil clothing company.Įven though the fashion and clothing industry is one of the most competitive sectors of the market, the lack of clothes for shorter men is one that people have been aware of for years.
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