This is why blue, for example, is commonly used in mental therapy for reducing stress.Ĭolor, however, is too dependent on personal experiences to translate universally into particular feelings. The green and blue colors that are the most common in nature can provide better healing for the stressed-out mind. The results can be physical, as well as mental. There is no doubt that colors can stimulate our brain chemistry and generate feelings accordingly. And this is why designers and product owners need to understand the meaning of different colors. As a result, some businesses are incorporating colors for UI design into their marketing strategies to achieve better results.ĭesigners can use color to influence how users think and behave towards a brand, and how they perceive some details. For example, choosing between a dark or light UI affects not only the attractiveness of your web and mobile designs but also the usability level.įrom a strategic point of view, visual appearance affects consumer purchasing decisions, as it was mentioned.
Therefore, well-considered colors use can contribute not only to distinguishing products from rivals but also to shaping customers' emotions –positive or negative–and hence, attitudes towards certain products.Ĭolor is more than just an esthetical element. Moreover, the study conducted at the University of Winnipeg found that approximately 62-90 percent of the assessment is based on colors alone. The decision-making process takes around 90 seconds after the initial interaction with products or interfaces we see. Why is color important in UI and UX design? In this post we are going to discuss the impact of colors on UX and UI design, and, as a consequence, the perception of the whole product or service. It stimulates all senses by delivering a message instantaneously like no other method of communication. Ultimately, the right color for your design is the one that your users think is right.Proper color use is important for creating a positive image for your customers, that’s why color plays a leading role in the interface design. It’s a safe bet to select the color according to the preferences of your target audience: What works on one site or app, doesn’t necessarily work on another. However, this doesn’t mean that you should go and change the main color in your app/website to blue.
I hope that after reading this article you have a good idea of why blue color is so popular among designer. As he said, “blue is the richest color for me - I can see all of blue.” This can’t be said for colors like green or red.īlue is Facebook’s dominant color, because Mark Zuckerberg is colorblind. Most common types of colorblindness (Protanopia and Deuteranopia) can see the color blue. That’s why the vast majority of financial services firms use blue. Technology brands like Dell, IBM, Intel, AT&T and PayPal take advantage of blue’s trustworthy message they create products that people rely on day after day.īlue evokes a sense of balance as well as calm intelligence. The purpose of adding blue, in this case, is convincing the user of its credibility. More often than not, it’s a case of trying to convince the user that this is the right product to use. It represents reliability, which is a good thing for travel companies. Blue is a very common color for websites and apps in the travel industry. Often, companies use blue because it associated with tech and innovation. This makes the blue color a good choice for designers. A lot of colors from designer’s toolbox such as red, orange, and green already have strong built-in associations -for error, caution/safety, success. From a UI designer standpoint, it’s an incredibly useful color. * **Associated with nature.** Blue is strongly associated with clean water, clear skies, etc., which leads to its high preference as a color.īlue has an association with nature due to this being the color of ocean and sky. Blue is considered to be the safest color globally.Ĭolor preference is an important aspect of visual experience Surveys show majority of people see blue as their favorite color. There are a lot of reasons to use blue, I’ll list a few of them: Just look at your smartphone app icons, and you’ll see that a lot of them are blue: Facebook, Twitter, Shazam, Safari, etc. Without a doubt, blue is one of the most important colors in UI design, and one of the most frequent. As you probably already guessed this article is dedicated to blue color.
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